Venu Holding CEO Jay Roth Receives Performance-Based Option Grant

The incentive package ties Roth’s 3 million-share option grant to aggressive stock price milestones over a decade-long horizon.

January 23, 2026

Performance-Based Equity Grant

Venu Holding Corporation has granted its CEO and Chairman, Jay W. Roth, stock options tied directly to the company’s future performance. On January 20, 2026, Roth was awarded 3 million options to purchase common stock at $8.40 per share. The structure of the grant is clear: no value is unlocked unless specific share price targets are met.

The grant is broken into three tranches, each tied to a market price milestone— $15.00, $20.00, and $25.00 per share. Roth won’t be able to exercise any portion of the grant unless those price points are reached. When one of those targets is hit, the associated tranche becomes exercisable and remains valid for five years. The full grant expires ten years from the award date, setting defined windows for both performance and execution.

This isn’t a blanket award. The board’s approval links the value of the grant to long-term shareholder returns, aligning Roth’s incentives with the company’s stock price trajectory. And while the award has zero upfront cost, it carries clear expectations: hit the price targets, or it remains out of reach.

Vesting and Expiration Conditions

The structure also reflects a defined path for execution. Each tranche vests only if its corresponding price is achieved within the designated timeframe. After that, the clock starts on the five-year exercise window—built to reward real performance, not just time in the seat.

Roth, who already holds more than a 10% stake in the company and serves as both CEO and Chairman, is deeply embedded in Venu’s direction. With this grant, the company’s leadership team is signaling a strong commitment to delivering measurable results over time. The options sit entirely in the future—contingent on stock price, performance, and time.